• But now that we are back, we're thankful that we can now sip a cheeseburger! http://bit.ly/d3bTUD #thankfulthursday #
• We're looking for a creative space on the west side of LA. Preferably within striking distance of a decent surf break. #
• We've been busy busy with client work and looking for new office space. #
• We've been awfully quiet on the tweet front. #

• Design your Own Electric Vehicle: Great @inhabitat article about @trexa. We're fans, they're local & friends of GMS! http://bit.ly/6WeBOt #

• My oh my: we do like http://trendspotting.com, but the buzzword bingo makes our head spin. Gonna have to chase that w/ some http://psfk.com #
• Any good recommendations of social media done right by luxury brands? (I swear I will stop hammering the luxury if you've got a good few.) #
• The Art & Science of Luxury from Luxury Lab and @profgalloway is a great brand resource http://luxurylab.org/ #
• A list of course: 9 Ways For Luxury Brands To Use Social Media @rohitbhargava offers up some good advice: http://bit.ly/4LDWy0 #
• Forbes: @d4gers offers a few points for luxury fashion brands to consider before jumping in http://bit.ly/6RQGQe #
• The Art of the Trench: The Sartorialist, Magmum Photos and You by Burberry http://artofthetrench.com/ #
• Luxury vs. Premium: "Sending a signal is valuable if that signal is important to you." http://bit.ly/8mx43q #
• And @jowyang suggests luxury brands do some toe-dipping tactics http://bit.ly/7xp31b #
• Where did we start? The industry heavies at Mashable offered some a cursory introduction and examples: http://bit.ly/4st9LJ #
• We've had our sleeves rolled for most of the month doing recon & research on luxury brands doing digital and social media. #

• Interesting Stats from @comscore: 28% of Holiday Shoppers Say Social Media has Influenced Holiday Purchases http://bit.ly/4EDg4u #

• What is a knowledge game? How to apply game thinking to your business challenges. http://bit.ly/7wQgsp #
• Four key areas that companies who are successful at measuring marketing pursue relentlessly: http://bit.ly/5H9fW0 #
• Inside Facebook Pages: @sysomos breaks it down with an in-depth study. http://bit.ly/79xU9V #

• Simply stated: "Content strategy plans for the creation, publication, and governance of useful, usable content." @halvorson #
• Mobius is an invitation-only community of the world's most influential technology pundits and online writers. http://mobiussite.com/ #
• Patagonia's benchmark for PR-driven product placement in magazines is 65 monthly mentions. #womma #
• "We would rather earn our credibility than get it through paid promotion." Rob BonDurant VP Marketing Patagonia #womma #
• Great stuff coming thru the #w2e & #womma channels the past couple of days. Watch: http://tv.web2expo.com/ Grab the feed: http://womma.org/ #
• Keeping an eye on @alistapart Topics: Content: Content Strategy. http://bit.ly/1aXEj #
• Content Strategy is a core discipline of user experience design. We've discovered that it's the cornerstone of good Digital Media Strategy. #
• Speaking of nonprofits, @kivilm is a fantastic marketing resource. So good we signed up: http://bit.ly/2uTGa6 #
• WeAreMedia: What's Your Social Content Strategy? Not just for Nonprofits. A good read for everyone. http://bit.ly/44c0ns #
• WeAreMedia: What's Your Social Content Strategy? Not just for Nonprofits. A goog read for everyone. http://bit.ly/44c0ns #
• We've been hearing that it's the mantra of the whole Web Expo NYC this week: "do what you do best and link to the rest" #w2e #
• "Cover what you do best. Link to the rest" Might be the best advice for anyone in any media business right now. @jeffjarvis #
• We went back and reread Jeff Jarvis' New Rule post from well over 2 years ago and find it more relevant than ever. http://bit.ly/KWZwo #
• Does this old Leverhulme quote still apply? "Half the money I spend on advertising is wasted, and the problem is I do not know which half." #
• We've been finding ourselves bringing more structure and discipline to our client work that focusing on delivering specific tactics. #
• We've been testing out some new taglines over the past couple of weeks. We kind of like, "We help you not waste time marketing" #

At the Social Venture Network conference there were lots questions floating around about social media, but the one that seemed to keep coming up was: “how do I get new fans and keep them interested?” One of the successful method in the race for engagement on Twitter and Facebook has been to develop fun, creative and relevant viral tools for your fan community. This could be an application, widget, survey, poll or quiz. A great start would be to conduct the low impact exercise in developing your first Facebook quiz or poll with Quiz Creator or PollDaddy.

Just remember to ask yourself several questions before jumping in: How does this fit in with your content strategy and your brand? Who do you want to reach? What information do you want to share? What information do you want your fans to share? What can you do to encourage them to share it with their friends? Remember: It has to be fun, authentic and on brand.

NYTimes Gadgetwise: How to Create a Facebook Quiz
Quiz Creator makers LOLApps help with the instructions and we’re taking the liberty of reprinting them here:

STEP 1: Login to your Facebook account. Scroll to the bottom of the page. Click the Applications tab in the lower left corner. On the menu that pops up, click Browse More Applications at the bottom.

STEP 2: On the page of apps, there’s a Search Apps box near the upper left corner. Use that the box to search for the app Quiz Creator. I picked Quiz Creator because it’s simple to figure out and has fewer steps than some of the other quiz creators.

STEP 3: Click the Quiz Creator application. On the next page that appears, click the button Go To Application in the upper left corner. Another page will appear to ask you to allow the application to access your personal data. Click Allow. Finally, you’ll get to the page where you start creating the quiz.

STEP 4: On the first page, you’ll be asked to enter some basic information about your quiz. Follow the prompts and enter your quiz name — for example, “What kind of dog are you?” Fill in a short description of the quiz. Upload a picture from your computer to illustrate your quiz.

STEP 5: Enter the results of your quiz — golden retriever, Labrador retriever, German shepherd, French bulldog — as well as the descriptions the quiz taker will see along with their results. Follow the prompts to upload a picture to accompany each result.

STEP 6: Enter the questions for your quiz, and pair the answers with the desired result. For example:
Questions: What is your favorite food?
Answer: Anything – Labrador retriever
Answer: Caviar – poodle
Answer: Steak – German shepherd
Answer: Kibble – golden retriever

STEP 7: Click Next. This takes you to a page with a giant button: Install the Developer App. That pops open a new page. Click Allow. This is where the going gets tricky. Facebook requires lots of clicks to create the actual quiz application.

STEP 8: Go back to the previous page, where there’s another giant button: YES, I have the Developer App. Click that.

STEP 9: Take a deep breath. Exhale. You’re going to need to follow a bunch of instructions to pop up a bunch of windows. Some of them will direct you to yet other windows. The goal is to get some long, gibberish-to-you but important-to-the-computer text strings from one window, and paste them into another. Why do you even have to do that? I don’t know. Facebook isn’t the greatest at user interfaces, and it suffers as a result. Many people will abandon the process here rather than hang in there. You’re a Gadgetwise reader, though, so make me proud and curse this multi-window authentication process even as you complete it. But after a half dozen windows with instructions written by a software developer, asking you to please be patient type this into that window, you’ll suddenly have a page with your quiz displayed on it.

STEP 10: The final step in the quiz creation process requires you to invite one or more Facebook friends to try your quiz. Now you know why you get so many of them.