As an avid digital media consumer and a young marketing professional, it is with my highest level of interest that I am applying for the Content Strategist position.

Briefly about me:

Currently, as an Assistant Media Strategist for Infiniti automotive I am required to be highly analytical, performing diligent research for new media platforms and keeping track of the US budget for the overall media campaign. In this position I have learned how to strategically build comprehensive media plans based off of the marketing objectives.

One of the projects that I am most proud of is the Sundance Channel Sponsorship of the TV series Elvis Costello With…. Working with the TBWA\Chiat\Day creative team, Sundance Channel and the Infiniti client, my role as the point person was to ensure that all creative elements worked seamlessly across all media; digital, print and broadcast. Additional responsibilities entail implementing event activation for show tapings and ensuring press coverage is being garnered. With this sponsorship Infiniti broke the mold as Sundance Channel does not accept traditional advertising on their Channel, but because Infiniti was so seamlessly integrated into the show Sundance agreed to let Infiniti have full ownership.

In my efforts to step-up my A-game, I am constantly keeping up-to-date with the latest social trends via social cites such as Facebook, Twitter, YouTube, and LinkedIn. The reason I am driven to apply for this position is because I understand the power of creating a positive brand experience/image through digital efforts.

Thank you in advance for reviewing my credentials. Please also feel free to check out my blog at http://themediafool.blogspot.com/. At your desired time I would like to set up a meeting to discuss a possible future business relationship. Please let me know if there is any further information I can provide.

Sincerely,
Vanessa Apodaca