Services
The days of the isolated brand marketing organization are long gone. Progressive companies understand that customers utilize an increasingly sophisticated set of digital tools, marketing vehicles and sales channels to learn, shop, and buy. Developing a consistent and integrated marketing connection between brand, relationship marketing tactics, and execution is essential for success.
Digital Strategy
Working together with GMS means creating integrated awareness activities, direct response, and highly targeted marketing activities that can radically change how programs and campaigns are deployed and maintained over time for your success. We can help you with:
- Innovative Marketing
- Transforming Sales
- Generating Demand
- Grow Revenues
Planning
We analyze your goals and objectives and craft a strategy, whether that is product planning and development to social media marketing, we build the roadmap that will engage your core audience in the most effective manner, in the communities and networks they already live in to drive the basics:
- Increased Brand Awareness
- Reputation Management
- Improved Search Engine Rankings
- Increased Relevant Visitor Traffic
- Improve Sales and Conversion
Audience Analysis Research
Query: Our research database of 145 million active consumers on Facebook, MySpace, YouTube and augmented with 30+ psychosocial attributes that collectively represent U.S. population in most age groups. Analysis: Segmention across social networks; fan demographics, lifestyle, and social behavior; favorite activities/genres; content exposure and engagement. Details: Analysis on brands including brands, categories and common fan share; brands to target for new sponsorships; reasons for existing sponsors to renew; top purchases by brand fans.
Blogosphere
Let us mobilize our online army! Find. We research your target demographic, find out where they congregate online and identify opportunities with our established network of 2000+ blogs Tell. Once identified, we seed messages in appropriate blogs, chat rooms and forums Refine & Amplify. After preliminary messaging, taste makers are identified, engaged and incentivized
Social Networks
We maximize exposure to the fans that count through custom data mining and effective messaging. Registration. Facebook MySpace, Twitter and YouTube, then we register you on the top 20 relevant sites Design. We establish your brand on Myspace, Facebook, Youtube, Twitter are the obvious choice, custom blog pages and on 10+ relevant communities Target Analysis. Custom extractions of potential fans based on demographics (MySpace, Facebook & YouTube) Execution. The most important step in the process is effectively and directly messaging the target fans with a call to action
Measurement & Insight
Too much attention is focused on building tools and presence and not enough on educating clients on what the numbers mean. Our analytics and insights deliver greater transparency into marketing performance to guide and inform our strategies. Let us show you how it can work for you.
Online PR
Relationships are the name of the game. Network. To attain online features, interviews, placements and exclusives for your projects in leading industry media outlets our in-house publicist is a leader in online and offline PR. Follow through. What sets us apart from the others: distributing media features back out to fan bases and driving online newswire features on digg, delicious and newsvine.
Video Promotion
Getting the maximum number of exposures on your video. Exclusivity. Leverage a “brand new” video property for featured placement on highly trafficked outlets Viral Push. After the negotiated exclusive period, we initiate a widespread online push to over 100 upload sites Promotion. Press push for video coverage along with constant blogging and bulletins on video upload sites
Video Optimization
Getting your video or campaign to the top of Google search results. Keywords. Develop key search terms strategy to monopolize and funnel traffic Execution. Carry out custom strategy to push campaigns to the top of Google and YouTube organic search results multiple times Guaranteed Results!
Street Teams
Let us mobilize your online army! Grow. Constant messaging, fan interaction and database mining to build quantity Select. Once volume is present, incentives are offered to identify loyal fans Motivate. Loyal Fans are then creatively motivated through incentives to promote (albums, tours, videos, contests)
Contests
Make the fans work for you. Design. Creative competitions with incentives for participation promote the brand or marketing strategy. We build necessary tools. Spread. Promote contest through messaging in three tiers: Loyal Fans, Casual Fans and the blogosphere/online press. Pitch. As momentum builds we alert the press for coverage of the viral strategy (marketing becomes as important as the product for publicity)
Advertising
A full service creative agency that ensures brand consistency and purchasing value. Design. Exceptional design for anything from online interactive banner advertising to integrated campaign design across multiple channels Implementation. Utilization of existing relationships and scale to achieve prime placement and value (specializing in banner advertising and placement) Test & Analyze. Through online tracking we measure results and prioritize effective messaging
Marketing & Design
Access to our best in class design team.
- Custom Widgets and Facebook Apps
- Website design and development
- Social network site design
- Flash and HTML banner ads